Crayola and Semantic Mysticism

Crayola in 1999 changed the name of their Crayon "Indian Red", because of a misunderstanding in language.   Words have two meanings the literal one in the dictionary, and the connotative meaning found in the culture's use of a word.  

Parents were raving madly in a superior din when Johnny brought them a Crayon with the words, "Indian Red" printed on the red crayon.  

"How dare they print this racist term on my child's crayons." they roared in protest.

Crayola seemed to be residents from a bygone era.

But in fact Indian red was a term for a type of red found in India.

This incident proved that words do in fact have power, a sort of semantic mysticism.

Discord and Harmony: On Postmodern and Hegelian Thought

Yesterday's junk is today's cool.

"Uncool" become the "New Cool" because the Nerd/Geek/Fool/Punk studies the culture, juggles the culture into their unique lives, tosses it into their behavior and re-arranges what is hip into the artful Modern New Cool.  Hegel sees this as his triad of thesis, antithesis, and synthesis.  We have a truth (what a culture considers cool) balanced by the opposite of that truth (what the rebels and reformers consider cool and the majority would consider uncool), synthesized into the new meaning of NEW COOL.  A good example of this would be Japanese Fashion.  Time progresses out of a synthesis between two extremes continually synthesizing into something fresher/newer.  Yesterday's junk is today's cool.
-Gregorio Roth