Crayola in 1999 changed the name of their Crayon "Indian Red", because of a misunderstanding in language. Words have two meanings the literal one in the dictionary, and the connotative meaning found in the culture's use of a word.
Parents were raving madly in a superior din when Johnny brought them a Crayon with the words, "Indian Red" printed on the red crayon.
"How dare they print this racist term on my child's crayons." they roared in protest.
Crayola seemed to be residents from a bygone era.
But in fact Indian red was a term for a type of red found in India.
This incident proved that words do in fact have power, a sort of semantic mysticism.
